ABOUT US
A Legacy of Trust & Brilliance
At Orah Star Jewels, we believe fine jewellery should be as unique as the person wearing it. As a boutique jewellery house, we specialize in natural diamond jewellery that is thoughtfully designed, meticulously handcrafted, and made exclusively for you.
Whether it's a timeless engagement ring, an elegant pendant, a meaningful bracelet, or a signature necklace, every creation begins with your vision. Through our bespoke design process, we transform your ideas into heirloom-worthy pieces that celebrate your story.
Our commitment goes beyond exceptional craftsmanship. We believe luxury is also about care, trust, and lasting relationships. That's why we offer complimentary jewellery repairs, along with free pick-up and drop-off services for our regular customers, ensuring your treasured pieces remain as beautiful as the day they were created.
Every diamond we select is natural. Every design is personal. Every customer becomes part of the Orah Star family.
THE MAN BEHIND THE BRAND
Journey of the Founder
Krunal Shah
Founder, Orah Star Jewels
More Than Two Decades Dedicated to the World of Diamonds
Every brand has a beginning. Ours began with a passion to understand diamonds, not just as precious stones, but as symbols of emotion, craftsmanship, and enduring value.
For Krunal Shah, the journey started over 24 years ago, driven by curiosity, dedication, and the desire to master every aspect of the jewellery industry. What began as a career in diamond sales gradually evolved into a lifelong commitment to sourcing, manufacturing, quality, and global business development.
Today, that journey forms the foundation of Orah Star Jewels.
Building Knowledge Before Building a Brand
Believing that true expertise comes from continuous learning, Krunal invested in world-class education before taking on leadership roles.
His academic journey includes:
- Graduate Diamonds (G.D.) – Gemological Institute of America (GIA)
- Accredited Jewelry Professional (A.J.P.) – Gemological Institute of America (GIA)
- Bachelor of Commerce – University of Mumbai
- Bachelor of Education
- Qualified Computer Applications (NIIT)
- Currently pursuing Certified Supply Chain Professional (CSCP) from APICS, strengthening his expertise in global operations and supply chain management.
These qualifications provided not only technical knowledge of diamonds and jewellery but also the business acumen required to build lasting relationships across international markets.
Learning Every Facet of the Industry
Krunal's journey was never confined to a single role.
He worked across sales, purchasing, manufacturing, inventory management, product development, quality control, exports, imports, wholesale distribution, and business development. Every position offered valuable insights into the jewellery business from the ground up.
Rather than specializing in one department, he chose to understand the complete journey of a diamond—from sourcing and grading to designing, manufacturing, and finally reaching customers around the world.
The Early Years
His professional journey began with exposure to international jewellery markets through Grace Jewels, where he marketed wholesale diamond jewellery across Europe, including London and Birmingham. During this period, he also worked with certified loose diamonds while gaining valuable experience in international trade and customer relationships.
He later joined Suresh Brothers, where he immersed himself in jewellery production, handmade craftsmanship, costing, quality control, and product development. Working closely with manufacturing teams gave him an in-depth understanding of how exceptional jewellery is created.
This was followed by experience with Ratilal Tribhuvandas & Mitul Gems, where he specialized in certified and non-certified loose diamonds, serving domestic and international buyers while attending prestigious global trade exhibitions.
These formative years laid the technical and commercial foundation that would shape the rest of his career.
Becoming a Diamond Specialist
As the years progressed, Krunal moved into increasingly specialized leadership roles.
At Kantilal Chhotalal, he managed purchasing for fancy-shaped diamonds and certified solitaires while overseeing quality grading, market analysis, vendor development, and inventory planning.
His expertise continued to grow at Leo Schachter Diamonds India, where he handled the purchase and sale of GIA and IGI-certified diamonds, managed million-dollar inventories, developed vendor networks, and worked closely with international buyers.
Working with one of the industry's respected diamond companies refined his understanding of sourcing, quality assurance, and large-scale diamond procurement.
Leading International Operations
His leadership abilities led him to C. Mahendra Exports, where he headed the Solitaire Division.
Here, he managed certified and non-certified solitaire inventories, developed international business across Israel, Antwerp, China, and Korea, established new supply chains, and represented the company at major international diamond exhibitions, including the Hong Kong Jewellery & Diamond Show.
Beyond buying and selling diamonds, he focused on mentoring teams, building efficient systems, and developing long-term business relationships worldwide.
Building Business in Dubai
In 2016, Krunal expanded his journey to Dubai by joining Diamaison DMCC as Branch Manager.
Over the following years, he led wholesale business development, managed branch operations, supervised imports and exports, coordinated banking and inventory, ensured regulatory compliance, and developed partnerships with jewellery retailers across global markets.
His ability to combine operational excellence with customer relationships helped strengthen the company's international presence.
The Birth of Orah Star Jewels
In 2023, Krunal began leading Orah Star Jewels LLC in Dubai.
Drawing upon more than two decades of international experience, he built Orah Star Jewels on a simple philosophy:
Exceptional jewellery begins with trust.
Today, he oversees business development, sourcing, inventory, exports, customer relationships, and strategic growth while continuing to personally guide clients in selecting certified diamonds and creating bespoke jewellery.
Every piece offered by Orah Star Jewels reflects the knowledge gained through years of experience across some of the world's most respected diamond companies.
A Global Perspective
Throughout his career, Krunal has worked with customers, manufacturers, wholesalers, and retailers across:
This international exposure has given him a unique understanding of global diamond sourcing, craftsmanship, pricing, and customer expectations.
Beyond Business
Those who work with Krunal describe him as a professional who values relationships as much as results.
His strengths include:
- Strong communication and relationship building
- Leadership and team development
- Ethical business practices
- Deep technical knowledge of diamonds and jewellery
- Fluency in English, Hindi, Marathi, and Gujarati
For him, success has always been measured not just by sales, but by the trust earned from clients and partners over the years.
A Message from Krunal Shah
"My journey has never been about selling jewellery. It has always been about understanding what makes a piece truly meaningful. Every diamond carries a story, every design celebrates a moment, and every client places their trust in us. That trust is something I value above everything else.
After more than twenty-four years in the global diamond industry, Orah Star Jewels represents everything I have learned, from craftsmanship and sourcing to honesty, relationships, and exceptional service. My promise is simple: every piece we create or source will reflect the quality, integrity, and care that have guided my entire journey.
Thank you for allowing us to become a part of yours."
— Krunal ShahFounder, Orah Star Jewels
SOURCING PARTNERSHIP
Our Trusted Partner
We are proud to source our natural diamonds and selected raw materials through P. Kirtilal, one of the most respected names in the diamond and jewellery industry. Their commitment to quality, authenticity, and ethical sourcing aligns with Orah Star Jewels' promise of delivering exceptional craftsmanship and premium materials.
DISCOVER THE DIFFERENCE
Why Orah Star Jewels?
Boutique Experience
Personal consultations with dedicated attention to every detail, because no two clients are the same.
Natural Diamonds
We work exclusively with ethically sourced natural diamonds, chosen for their brilliance, beauty, and rarity.
Bespoke Creations
Every custom piece is designed from scratch to reflect your personality, style, and life's special moments.
Exceptional Craftsmanship
Our master artisans combine traditional expertise with modern precision to create jewellery that lasts generations.
Jewellery Care for Life
From complimentary repairs to polishing and maintenance, we're here long after your purchase.
Convenience You Can Trust
Regular customers enjoy complimentary pick-up and delivery for jewellery servicing, making luxury effortless.
Begin Your Journey with Orah Star
Let us create something extraordinary — just for you.
Get in Touch